Our Marketing Partnerships

Xylem's purpose-led partnerships help us mobilise the energy of people, technology and business to take collective and positive action on global water challenges. Our partnership helps us to create global awareness and local impact.

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City Football Group

Our collaboration with several prominent clubs within City Football Group (CFG) raises awareness of global water challenges and encourages fans to adopt water-responsible practices. Partnering with Manchester City Men's FC, Manchester City Women's FC, New York City FC, and Mumbai City FC, we share a unified commitment to water sustainability.

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Manchester City Football Club

We set the bar high with our flagship global partnership with Manchester City FC. As leaders in sport and water, we're leading by example by showcasing water responsibility and inspiring others to follow suit, by harnessing the power, passion and reach of football.

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New York City Football Club

Xylem and New York City FC have collaborated on initiatives tackling New York's local water challenges and promoting sustainability. This includes water education programs, community outreach, and awareness campaigns centered on responsible water management, addressing New York's specific water issues.

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Mumbai City Football Club

Mumbai City FC joined Xylem's partnership lineup to help tackle India's water challenges, and further promote and support their resilience in the face of their regionally specific water related issues such as flooding and pollution. 

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Pittsburgh Steelers

The relationship with NFL team Pittsburgh Steelers, originates from a long-standing partnership with our recent acquisition of Evoqua, a company based in the Steel City of Pittsburgh. Our partnership aims to raise awareness of water challenges in the US and provide fans with resources to take action to be more water responsible.

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