Web SEO Content ManagerMarketing | Morrisville, NC (RTP), United States
We’re Hiring for a Web SEO Copywriter!
If you are excited and passionate about helping #LetsSolveWater, consider joining our team today! Xylem, Inc. is a leading global water technology company servicing more than 150 countries and is dedicated to solving the world’s most challenging water issues. We are looking for individuals to join our mission by exceeding customer expectations through smart sustainable solutions. At Xylem, you will have the opportunity to solve water by participating in our paid Volunteer Program, Xylem Watermark!
THE ROLE: We are hiring a highly skilled and motivated Web SEO Content Manager to join our dynamic digital customer experience team. This role is essential for enhancing our digital presence, creating top-notch content, and implementing effective SEO strategies to boost our online visibility and user experience. We're looking for a talented wordsmith with a strong SEO background and great attention to detail. Our comprehensive benefits package includes Flexible Time Off (FTO) for salaried positions, along with health, dental, vision, investment savings plan, and various other perks. Join our team and contribute to our company's growth through impactful content creation and effective SEO strategies. Apply now and let's shape our digital future together!
CORE RESPONSIBILITIES: To perform the job successfully, an individual must be able to perform each essential duty satisfactorily.
Content Creation & Editing:
- Develop and edit engaging, SEO-optimized content for our website and other digital platforms.
- Ensure all content aligns with our brand voice, tone, and messaging guidelines.
- Collaborate with various teams to gather insights and produce compelling content that resonates with our target audience.
- Conduct regular content audits and updates to maintain accuracy, relevance, and freshness.
SEO Content Strategy Development:
- Conduct thorough keyword research to identify high-impact SEO opportunities.
- Develop and implement a comprehensive SEO content strategy encompassing on-page, off-page, and technical optimizations.
- Monitor and analyze website performance metrics, such as organic traffic, keyword rankings, and conversion rates.
- Identify areas for improvement and propose data-driven solutions to enhance our search engine rankings.
- Optimize website structure, navigation, and internal linking to improve user experience and search engine crawlability.
- Implement SEO best practices, including meta tags, meta descriptions, and header tags, to boost organic visibility.
- Stay up-to-date with search engine algorithm changes and industry trends to ensure compliance with the latest SEO guidelines.
Reporting and Analysis:
- Generate regular reports on SEO performance, content engagement, and website traffic to key stakeholders.
- Use analytics tools to derive insights, identify trends, and make data-backed recommendations for continuous improvement.
Collaboration and Teamwork:
- Work closely with the marketing team, product managers, developers, and other stakeholders to execute cross functional projects and requests.
- Share knowledge and best practices with team members, contributing to a collaborative and innovative work environment.
- Bachelor’s degree in English, Creative Writing, Journalism, Communications, or a related field.
- 5+ years of SEO copywriting, Web Content Editor, Copywriter, or similar role.
- In-depth knowledge of SEO principles, keyword research, and best practices.
- Proficiency in content management systems (CMS) and SEO tools (e.g., Google Analytics, BrightEdge, SEMrush, Moz).
- Exceptional writing, editing, and proofreading skills, with a strong attention to grammar and style.
- Demonstrated ability to create engaging, audience-focused content that drives organic traffic.
- Analytical mindset with the ability to interpret data and translate it into actionable insights.
- Familiarity with HTML, CSS, and web development concepts (preferred but not required).
- Excellent organizational skills with the ability to manage multiple projects and deadlines effectively.
- A passion for staying up-to-date with industry trends and emerging SEO technologies.
Join the global Xylem team today! Xylem is a team creating advanced technology solutions to the world’s water challenges through developing new technologies and services that will improve the way water is used, conserved, and re-used in the future is central to our work. Our products and services move, treat, analyze, monitor, and return water to the environment, in public utility, industrial, residential, and commercial building services settings. Xylem also provides a leading portfolio of smart metering, network technologies and advanced analytics solutions for water, electric and gas utilities.
Disclaimer: The information listed within this job description is designed to indicate the general nature of work expected for this position and shall not be viewed as a comprehensive inventory of all duties, responsibilities, and qualifications required in this position. Employees must be able to perform the essential functions of the position satisfactorily and if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job absent undue hardship. Xylem reserves the right to modify this job description or assign other duties to this position as needed.