The powerful message behind our Closer Than You Think campaign needed a suitably epic launch activity.
The Changing Room was a spectacular projection, which is delivering our message memorably to City players, fans and the world.
In the iconic Manchester City dressing room, we surprised City stars Sergio Agüero, David Silva and Ilkay Gündogan, surrounding them with a projection mapped display of dystopian visions of the future, educating them that the world’s water challenges are closer than you think…
City’s star striker Sergio Agüero talks about the impact the projection, and its message, had on him.
Then, a few members of the team who helped to put the project together talk about how it was created, and the challenges faced with such a production.
Offering access to different clubs around the world, our partnership will help us to create global awareness and local impact. Our work together will raise awareness of Xylem's mission to solve water, help drive a global conversation, and inspire the next generation of fans to think differently about water.
This year we kicked off an exciting partnership with Manchester City, Manchester City Women and New York City FC.
Our unique partnership will help raise awareness of Xylem's work and our mission to create a better, more water-secure world.
These teams and others, grouped under the City Football Group banner, will connect us to millions of fans around the world – a truly global platform that will allow us to communicate a global message and inform more people about issues that affect us all.
Manchester City is our ideal partner – because of our shared commitment to making a difference in the world.
The club has already made a huge effort to support our Watermark Foundation, helping advance our mission to provide and protect safe water resources for communities in need around the world, and to educate people about water issues.
Together with their own Cityzens Giving campaign – which a Xylem-supported Safe Water Project in Bangalore won this year – the club is committed, as we are, to making a real difference to people’s lives.
For the sixth consecutive year, Manchester City asked supporters to make a difference to communities across the globe. £400,000 was once again donated by City Football Group and its partners, to six community football projects run by young people for young people, with fans deciding the split.
We are excited to reveal Xylem's Cape Coast’s Safe Water project tied for the most popular projects and gained 24% of the overall vote.
In 2018, 12 boys and their coach from the Wild Boars Thai junior football team became trapped deep in a cave system for more than two weeks.
A Xylem team joined the Thai-led rescue mission, offering expertise and advice that helped lower water levels, contributing to the successful recovery of the boys and their coach.
Five months later, Xylem and Manchester City Football Club returned to the area. Manchester City coaches trained the young Boar football players, before helping the community tackle local water accessibility challenges by building a clean drinking water tower with the team.