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Water challenges are Closer Than You Think

The threats posed by the world’s water challenges are getting closer for us all, and our launch campaign aims to drive awareness and stop people all over the world from taking water for granted.

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The Changing Room

The powerful message behind our Closer Than You Think campaign needed a suitably epic launch activity.

The Changing Room was a spectacular projection, which is delivering our message memorably to City players, fans and the world.

In the iconic Manchester City dressing room, we surprised City stars Sergio Agüero, David Silva and Ilkay Gündogan, surrounding them with a projection mapped display of dystopian visions of the future, educating them that the world’s water challenges are closer than you think…





Behind the scenes of The Changing Room

City’s star striker Sergio Agüero talks about the impact the projection, and its message, had on him.

Then, a few members of the team who helped to put the project together talk about how it was created, and the challenges faced with such a production.



Let's solve water with these 12 tips

Follow these tips to make wiser choices about water. Using water more efficiently can save you money, help your local ecosystem, and contribute to a more water-secure and sustainable world.

  • Tip 01

    Don't flush wet wipes, or pour fats down the sink.

  • Fact

    They cause ‘fatbergs’. One fatberg found in London’s sewers was 820ft long – that’s more than double the size of the Etihad pitch!

  • Tip 02

    Eat less red meat. Start by trying ‘Meat-free Monday’.

  • Fact

    It takes enough water to fill 10 bathtubs to produce just one half-time ¼ pound burger.

  • Tip 03

    Turn off the tap when brushing your teeth.

  • Fact

    Turning the tap off for just one brush could save 12 litres of water. That’s nearly as much as you should drink in an entire week!

  • Tip 04

    Don’t flush surplus or expired medication.

  • Fact

    Fish have been found to contain birth control, antidepressants, and painkillers, from chemicals in the water supply, which can be harmful to marine life and human health.

  • Tip 05

    Try to take shorter showers.

  • Fact

    Showering can use nearly 16 litres of water a minute! As well as shorter showers, investing in a low flow shower head could almost half the water you use.

  • Tip 06

    Cut back on your toilet flushing.

  • Fact

    On average 30% of water used at home is through toilet flushing. So try to flush less, or install a low-flow flush fixture.

  • Tip 07

    Invest in a rainwater barrel.

  • Fact

    Recycling rainwater is better for watering your plants, and reduces the amount of treated water you use – by up to 5,000 litres a year.

  • Tip 08

    Cut back on food waste.

  • Fact

    It takes a huge amount of water to produce the food we eat. More than 7 million tonnes of the food and drink we waste every year could be eaten.

  • Tip 09

    Wait for a full-load before washing your kit.

  • Fact

    Two half loads use more energy and water than one full load. Other things that can help are choosing a water-efficient machine, and freezing your jeans instead of washing them!

  • Tip 10

    Think before you buy.

  • Fact

    58 bathtubs of water are used per person, per day to make the food we eat and the things we buy. Makes you think…

  • Tip 11

    Choose plants native to your home nation.

  • Fact

    Non-native plants often often need more water, and extra fertiliser and pesticides which can enter the water supply.

  • Tip 12

    Avoid microbeads in face washes.

  • Fact

    Microbeads are poisoning our oceans. A 2015 study found more than eight trillion of them entering aquatic habitats every day in the United States alone.

The Manchester City Partnership

This year we kicked off an exciting partnership with Manchester City, Manchester City Women and New York City FC.

Our unique partnership will help raise awareness of Xylem's work and our mission to create a better, more water-secure world.

These teams and others, grouped under the City Football Group banner, will connect us to millions of fans around the world – a truly global platform that will allow us to communicate a global message and inform more people about issues that affect us all.

Xylem & Manchester City Shared Values

Offering access to different clubs around the world, our partnership will help us to create global awareness and local impact. Our work together will raise awareness of Xylem's mission to solve water, help drive a global conversation, and inspire the next generation of fans to think differently about water.

Xylem and
Manchester City,
perfect teammates

Manchester City is our ideal partner – because of our shared commitment to making a difference in the world.

The club has already made a huge effort to support our Watermark Foundation, helping advance our mission to provide and protect safe water resources for communities in need around the world, and to educate people about water issues.

Together with their own Cityzens Giving campaign –  which a Xylem-supported Safe Water Project in Bangalore won this year – the club is committed, as we are, to making a real difference to people’s lives.






Cityzens Giving

Last year, Manchester City and its partners donated £400,000 to six community football projects run by young leaders in cities around the world, as part of the annual Cityzens Giving campaign.

As a partner of Manchester City, Xylem was proud to support a safe water project in Bangalore. Our Water Goals initiative – the largest recipient of the donation after winning a public voting contest – combines football, safe water education and clean drinking water towers in the heart of the community, to help prevent water-borne illnesses and keep children in school.

The Safe Water project gained more than 450,000 votes from players, partners and football fans around the world and received £92,000 in funding as a result. 

Celebrating a Water Tight Defence

This campaign gives the limelight to the unsung heroes of football: defenders. Because the tackles that stop goals at one end can be as vital as those scored at the other. Manchester City’s monthly montage of standout defensive performances offers exclusive content for fans, via a theme that links back to Xylem and our goals… to help communities around the world be as ‘water-tight’ and resilient as Manchester City’s defence.

Manchester City’s monthly montage of standout defensive performances offers exclusive content for fans, via a theme that links back to Xylem and our goals… to be as focused on protecting and saving water as City’s powerful defensive back line.

November 2018

  • 4 goals conceded in 6 matches 
  • 3 clean sheets 
  • Best defensive record in the league 

December 2018

  • 11 goals conceded in the league
  • 0 clean sheets
  • 8 assists in the league

January 2019

  • 3 goals conceded in the league
  • 6 clean sheets
  • 4 goals from defenders

Learn More About our Closer to Home Series