Business Development Manager

Marketing | Charlotte, NC, United States
Job Details Apply
Job Details
We’re Hiring for a Business Development Manager!
  
If you are excited and passionate about helping #LetsSolveWater, consider joining our team today!  Xylem, Inc. is a leading global water technology company servicing more than 150 countries and is dedicated to solving the world’s most challenging water issues.  We are looking for individuals to join our mission by exceeding customer expectations through smart sustainable solutions.  At Xylem, you will have the opportunity to solve water by participating in our paid Volunteer Program, Xylem Watermark! 

The role: Business Development Manager

The Business Development Manager – Industrial is responsible for developing growth strategies and go to market plans that measurably improve the business’ market position, drive differentiated customer experiences and achieve commercial results in a particular end customer segment. The role will combine market intelligence, data-driven insights and a deep understanding of customer needs to identify trends, “white space” opportunities, and develop areas of competitive advantage to drive profitable revenue growth:

  • Serve as a market segment expert, understanding both the broad landscape of the market as well as the granularities of it, including the key players, competitive threats, and levers for success.
  • Drive customer intimacy and brand equity by defining customer needs, pain points, buying behaviors, and preferences.
  • Collaborate with different groups to design and execute strategies that generate demand and drive growth through customer acquisition, retention, and win-back.
  • Identify and build the case for the big “strategic bets” for growth in the category, including product & program development opportunities, expansion into adjacencies, cross-selling and upselling potential, and new business models.

Core Responsibilities:

In collaboration with other marketing teams, product management and sales colleagues:

Market Intelligence:

  • Sources and interprets multiple and complex data sets (from internal and external sources) into insights that lead to profitable business growth opportunities.
  • Produces a robust multi-year “Market Map” based on identification of under-served customer markets, monitoring of industry trends and high-growth, attractive market/technology drivers.
  • Regularly gathers and analyzes business, market and competitor information and supports the development of the strategic business and marketing plan.
  • Leads Voice of Customer studies to solve strategic growth questions for the business and new product development.

New Business Development:

  • Promotes both new and existing programs in target market segments to gain share and drive profitable sales growth.
  • Works closely with the Demand Generation Manager to develop targeted lead generation and brand building campaigns to drive revenue growth.
  • Partners with sales to identify strategic accounts and provide insights, training, or other marketing support as needed.
  • Assesses new & adjacent market opportunities to develop go-to market strategies and innovation ideas to pursue these opportunities.

Growth Partnerships:

  • Builds industry and customer alliances and participates in industry/trade organizations.
  • Identifies potential business partners and M&A opportunities.
  • Develops content for and/or participates in training events for customers and sales organization.
  • Demonstrates thought leadership by presenting in industry seminars, webinars and customer facing meetings.

Education and Experience:

Required Qualifications:

  • BA or BS in Marketing, Business, Product Management/Marketing, Strategic Account management
  • A minimum of 10 years’ marketing or business development experience in water utilities, construction, mining, or other industrial field
  • Intuitive self-starter who can bring a demonstrated high-energy problem-solving attitude to all situations. 
  • Demonstrated knowledge of market penetration strategies and development of go-to market strategies.
  • Self-starter capable of leading, coordinating, & influencing cross-functional teams.
  • Excellent interpersonal, professional business relationship building and communication skills, including presentation skills.
  • Ability to balance strategic and tactical efforts, delivering short-term commercial results by working closely with sales & service teams, while providing a clear long-term framework for accelerating profitable growth.
  • Ability to manage and organize multiple priorities in a poised, self-driven manner.

Preferred Qualifications:

  • MBA strongly desired
  • Strong analytical skills (Microsoft Excel, Finance Principles)
  • Significant experience in market analysis or go-to market strategy development
  • Previous experience in large, complex organizations
  • Previous experience in managing water & fluid handling products and solutions
  • Previous experience in B2B equipment aftermarket services

Physical Demands:

(The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

  • Light lifting (20-25 lbs.), office environment
  • Regularly required to sit or stand, reach, bend and move about the facility

Work Environment:

(The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

  • Office: Standard office equipment; work usually performed in an office setting free from any disagreeable elements.
  • Standard weekly job hours: 40 hours
  • Travel ranges from 25% to 50%
SALARY
  
The estimated salary range for this position is $135,000 to $ 150,000 plus bonus.   Starting pay is dependent on multiple factors, such as skills, experience and work location, and is not typically at the top of the range.  At Xylem we offer a competitive compensation package with a generous benefit package, including Medical, Dental, Vision plans, 401(k) with company contribution, paid time off, paid parental leave and tuition reimbursement. 
  
At Xylem, we embrace diversity and strive to create avenues where employees feel valued and appreciated through our DE&I initiatives and Employee Resources Groups (ERG).  Xylem is proud to be an Equal Employment Opportunity and Affirmative Action workplace.  Xylem prohibits discrimination, harassment of any kind and does not discriminate in employment on the basis of race, color, religion, sex or sexual orientation (including pregnancy and gender identity), national origin, political affiliation, marital status, medical conditions or disability, genetic information, age, or other non-merit factors.   
  
Join the global Xylem team today!  Xylem is a team creating advanced technology solutions to the world’s water challenges through developing new technologies and services that will improve the way water is used, conserved, and re-used in the future is central to our work. Our products and services move, treat, analyze, monitor, and return water to the environment, in public utility, industrial, residential, and commercial building services settings. Xylem also provides a leading portfolio of smart metering, network technologies and advanced analytics solutions for water, electric and gas utilities. 
  
Disclaimer: The information listed within this job description is designed to indicate the general nature of work expected for this position and shall not be viewed as a comprehensive inventory of all duties, responsibilities, and qualifications required in this position.  Employees must be able to perform the essential functions of the position satisfactorily and if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job absent undue hardship.  Xylem reserves the right to modify this job description or assign other duties to this position as needed. 
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