Take Steps to Solve Water

Leveraging Manchester City’s Manager and Xylem brand ambassador, Pep Guardiola, as a global philanthropist waking up to water challenges around the world and encouraging our audience to take action, the campaign delivered an emotive short film highlighting the severe water issues billions of people face around the world which then culminated in two ‘water challenges’ that anyone can take part in hosted on the Strava platform: Plogging with Pep and Walk for Water. 

Water Heroes FC

Xylem in partnership with Pep Guardiola & Manchester City launched Water Heroes Football Club. A new team dedicated to protecting the planet and the game we love.  
Solving water is a team sport and at Xylem we are all part of Water Heroes FC! Please watch the film, visit the Water Heroes FC hub and share this with your friends, families, customers, and industry partners.  






Xylem + Manchester City presents: Be A Water Hero.

Water. It’s a pretty big deal. And if the UK doesn’t drastically cut down its usage by 2045, the UK Environmental Agency predicts we could face severe drought.

But there is something we can all do to stop that from happening. That’s why Xylem have teamed up with Manchester City. Together we want to show you ways to save water.

So please watch the film, and join Aguero, Sterling, Stones and Greenwood in pledging to become a Water Hero.

Pledge to be a Water Hero here.

The End of Football

By 2045, it’s predicted we will not have enough water to meet our needs. The UK Environment Agency have called this an ‘existential threat.’ But how do you get the world to take notice?

By showing how water complacency can affect the game we love most - football.

Xylem has now put our partnership with Manchester City into action and created the film, ‘The End of Football.’  It tells the emotional story of one girl’s life as a Manchester City fan. And shows that if our complacency around water continues, we’re just one generation away from it touching every aspect of life. 

This film was conceived and shot before the global coronavirus pandemic actually did stop football in the UK and globally. But what coronavirus has shown us is how fragile the world, and its favorite sport, really are. Now more than ever, we need to protect our future by taking steps to use water more sustainably. If we don’t, we may find ourselves in this same football situation in the future.

Water Challenges are Closer Than You Think

The powerful message behind our Closer Than You Think campaign needed a suitably epic launch activity. The Changing Room was a spectacular projection, which is delivering our message memorably to City players, fans and the world.

In the iconic Manchester City dressing room, we surprised City stars Sergio Agüero, David Silva and Ilkay Gündogan, surrounding them with a projection mapped display of dystopian visions of the future, educating them that the world’s water challenges are closer than you think…

Closer to Home: MCFC | Mens & Womens

Discover the water challenges faced in recent years in the home cities of the Man City players.

To raise awareness of the diverse range of water problems faced across the world, our content series highlights recent water issues in the home countries and cities of the Manchester City team, Man City Women and New York City FC. Nowhere on the planet is without its water challenges – something we’re dramatising with the help of the Man City men’s and women’s team, and New York City FC players. Discover water challenges Closer to Home.

Sergio Agüero kicks off the series by sharing some of the recent water issues in his home city of Buenos Aires.


David Silva talks about the challenges faced in his native Gran Canaria, and mainland Spain.


Ilkay Gündo─čan discusses problems caused by recent droughts in his homeland, showing how water problems can affect everywhere and everyone.

Jill Scott, from South Shields in the northeast of England, introduces the serious water issues the region has faced.


Caroline Weir introduces some of the serious water problems faced north of the border, including flood, drought and contamination.


Steph Houghton shares how Britain’s past has contributed to water contamination issues in the north of England.


Closer to Home: New York City FC

From wildfires to snowmelt, Anton Tinnerholm delves into the wide-ranging effects of drought and rising temperatures in his home country of Sweden.


Ben Sweat brings to the fore some of the water challenges faced in his hometown of Florida, revealing the risk of coastal flooding and water pollution faced by inhabitants of the sunshine state.


Ismael Tajouri-Shradi dissects some of the water challenges facing his home country of Switzerland, drawing attention to increasing levels of water toxicity, and the likelihood of glacial melting.

Jesus Medina’s home country of Paraguay has experienced water challenges at both ends of the scale in recent years, with river flooding and drought posing serious threats to humans and wildlife.


Sebastian Ibeagha unveils some of the water challenges faced in his home country of Nigeria, discussing the lack of access to clean drinking water, flooding, and crude oil pollution.