Product Marketing Manager Lifecyle Services NAR

Marketing | Rye Brook, NY, United States
Job Details Apply
Job Details

We’re Hiring for a Product Marketing Manager Lifecycle Services NAR!  


If you are excited and passionate about helping #LetsSolveWater, consider joining our team today!  Xylem, Inc. is a leading global water technology company servicing more than 150 countries and is dedicated to solving the world’s most challenging water issues.  We are looking for individuals to join our mission by exceeding customer expectations through smart sustainable solutions.  At Xylem, you will have the opportunity to solve water by participating in our paid Volunteer Program, Xylem Watermark!


THE ROLE: The Product Marketing Manager Lifecycle Services NAR will be responsible for focusing on turning insights from our customers and other customer-facing roles into core marketing content usable across our global organization to sell our value.  In this role, the incumbent will also be researching and understanding behaviors and how marketing content can be a driving force to communicate the relevancy and value our offerings to our customers.   If this is you, you may be a great fit for this Product Marketing Manager role in Xylem’s Lifecycle Services business. We offer a full benefits package to include Flexible Time Off (FTO) for salaried positions, health, dental, vision, investment savings plan, and additional miscellaneous benefits.   


CORE RESPONSIBILITIES:  To perform the job successfully, an individual must be able to perform each essential duty satisfactorily.

  • Build out a library of core product, service, and program marketing collateral which regional and vertical marketing teams can localize and use to drive sales enablement and customer acquisition; including customer-centric messaging, positioning and value propositions, and product / program offering attributes which highlights our unique value and clearly differentiates Xylem from competitors.
  • Tailor messaging that fits customers’ persona and maximizes the strengths of all marketing and communication channels to raise Xylem awareness and thought leadership in the market.
  • Create feedback channels to communicate learning of customer needs, market trends, competitive positioning and information, and drivers of end-user engagement to influence the product / program roadmaps and innovation needs.
  • Where required, develop an understanding of internal barriers, and create content and programs to improve internal adaption in support of business transformation.
  • Coordinate and collaborate across regions and marketing verticals to share best practices in content marketing and drive cohesive and consistent brand image and value proposition for global lifecycle services when applicable.
  • Create and publish regularly published newsletters for sales and service personnel.
  • Prepare final reports, analyses, and findings and present to business leadership, critical stakeholders, and other partners.
  • Support brand management activities to drive engagement with new and existing customers.


  • Bachelor’s Degree in marketing, advertising, business, communications and/or relevant field.
  • 5+ years of product marketing experience (in B2B, industrial, or technology preferred) throughout the full products lifecycle.
  • Intimate understanding of the nuances of product markets and customer personas.
  • Proven track record of leveraging content marketing to drive commercial results for the business, with experience in driving customer adaption in mid to late stages of the product adoption life cycle.
  • Highly motivated with excellent interpersonal and communications skills with a strong desire for collaboration and stakeholder engagement.
  • Project manager skills with the ability to work quickly and with agility.
  • Can think analytically, strategically, and creatively
  • Must be able to build relationships and effectively communicate across teams. Experience working across global cultures is required.  Position requires judgment, discretion, and the ability to interact with many country cultures and management. International experience is a plus.
  • Maturity and ability to function independently as well as balancing strong team-work and collaborative approach.
  • Ability to work in a matrix environment, understand the complexities and nuances of a multinational organization.




The estimated salary range for this position is $90,000 to $135,000 plus bonus.   Starting pay is dependent on multiple factors, such as skills, experience and work location, and is not typically at the top of the range.  At Xylem we offer a competitive compensation package with a generous benefit package, including Medical, Dental, Vision plans, 401(k) with company contribution, paid time off, paid parental leave and tuition reimbursement.


At Xylem, we embrace diversity and strive to create avenues where employees feel valued and appreciated through our DE&I initiatives and Employee Resources Groups (ERG).  Xylem is proud to be an Equal Employment Opportunity and Affirmative Action workplace.  Xylem prohibits discrimination, harassment of any kind and does not discriminate in employment on the basis of race, color, religion, sex or sexual orientation (including pregnancy and gender identity), national origin, political affiliation, marital status, medical conditions or disability, genetic information, age, or other non-merit factors. 


Join the global Xylem team today!  Xylem is a team creating advanced technology solutions to the world’s water challenges through developing new technologies and services that will improve the way water is used, conserved, and re-used in the future is central to our work. Our products and services move, treat, analyze, monitor, and return water to the environment, in public utility, industrial, residential, and commercial building services settings. Xylem also provides a leading portfolio of smart metering, network technologies and advanced analytics solutions for water, electric and gas utilities.


Disclaimer: The information listed within this job description is designed to indicate the general nature of work expected for this position and shall not be viewed as a comprehensive inventory of all duties, responsibilities, and qualifications required in this position.  Employees must be able to perform the essential functions of the position satisfactorily and if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job absent undue hardship.  Xylem reserves the right to modify this job description or assign other duties to this position as needed.

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