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Manchester City Announces New Global Partnership with Xylem
July 10, 2018
Xylem to become the Club’s Official Water Technology Partner – the first deal of its kind in the Premier League
Through the partnership, Xylem aims to drive awareness about global water challenges and solutions and work with the Club on Xylem Watermark projects to improve access to clean water in global communities
Xylem will also partner with New York City FC and the Manchester City women’s team
SINGAPORE, 10 July 2018 – Premier League Champions, Manchester City today announced a global multi-year partnership with Xylem to become the Club’s Official Water Technology Partner. The partnership was announced today at an event in Singapore, which was attended by Club legend, Joleon Lescott, during the Singapore International Water Week – the world’s premier global platform for co-creating innovative water solutions.
Xylem will also partner with City’s sister club New York City FC and the Manchester City women’s team.
Through the partnership, Xylem aims to raise awareness about pressing global water challenges and solutions. Xylem will also work with Manchester City on Xylem Watermark projects, such as building water towers in communities around the world without access to clean water. Xylem Watermark is the company’s social investment platform. Across the globe, 2.1 billion people lack clean drinking water at home which has serious consequences for community development. Every year, 443 million school days are lost worldwide due to water-related illnesses, and women and children spend more than 200 million hours collecting water daily, drastically limiting time for more productive endeavours.
Xylem branding will feature at the Club’s Etihad Stadium on matchdays and also at the City Football Academy.
Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: “We are delighted to announce this new partnership with Xylem. Manchester City and Xylem share a common commitment to operating in a sustainable and innovative way, whilst enhancing the lives of people in our communities around the world. We are excited to harness the global appeal of football to raise awareness of water challenges and support Xylem’s efforts to tackle these issues.”
Patrick Decker, President and CEO of Xylem, said: “We are thrilled to be partnering with Manchester City and excited to engage with their amazing fans around the world. From our first meeting, it was clear that City’s value system was aligned with Xylem’s. Our purpose as a company is to create both economic and social value. We do that every day by bringing solutions to market that solve water needs and challenges, and through our Xylem Watermark program. To partner with a Club that is committed to bringing about positive social change through football is a natural fit. Working with Manchester City, we will extend our reach to their massive fan base and, in doing so, increase our ability to create social value.”
Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, four League Championship titles, including three Premier League titles (2012, 2014, 2018), and five FA Cups. Manchester City is one of eight teams comprising the City Football Group which includes New York City FC, Melbourne City FC, Yokohama F. Marinos, Club Atlético Torque and FC Girona.
Under manager Pep Guardiola, one of the most highly decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat arena that City have called home since 2003. Today, the Stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity Academy Stadium, the City Football Academy is also where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.
Xylem (NYSE: XYL) is a leading global water technology company committed to developing innovative technology solutions to the world’s water challenges. The Company’s products and services move, treat, analyze, monitor and return water to the environment in public utility, industrial, residential and commercial building services settings. Xylem also provides a leading portfolio of smart metering, network technologies and advanced infrastructure analytics solutions for water, electric and gas utilities. Through its social investment program, Xylem Watermark, the Company partners with global non-profit organizations to provide and protect safe water resources for communities in need around the world and educate people about water issues.